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We
measure website results ultimately in the number of leads which
a website generates, and in increased sales for our
clients.
We
work to establish our client websites in top position on the
major search engines like Yahoo, Google and MSN. That insures
traffic to the site, and traffic is the lifeblood of a website.
Without position and traffic, a website is useless.
For websites beyond the 731
area code, an attractive, professional site can be built for
between $500 and $600 initial design, setup and hosting
for the first year, then $250 to $600 per year for updates,
hosting and domain, depending on the number of listings and the
frequency of the required updates. An example of the lower end
is www.kellygore.net and
www.jeannemartin.net
for a larger, more active site.
See a recent
search engine positioning report |
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 "There's a
new sheriff in town! And he's helping people sell real estate in West
Tennessee!"
Because
of the many special requirements of real estate marketing, 731RealEstate.com
specializes in website
design and development for the real estate industry in West
Tennessee and elsewhere. With over eight years of experience in producing
productive websites, we build our websites to be
productive and yet very cost effective, even for individual
agents who wish to have their own branding and identity on the
internet, in addition to the company or corporate site.
Website
design, without a plan for website
development and promotion, takes care of only step one toward a
successful site.
A website should have five major goals:
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It should reflect the professional image of
your company or of the individual real estate agent
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It should be easy to navigate for the end
users. A person should always know where he is within the
site and what else is to be found there. "Never confuse
your customer"
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It should be findable. As the Internet
has grown more crowded, obtaining good search engine
positioning has become no longer a matter for amateurs. It
requires someone who knows the territory, and the
ever-changing likes and dislikes of the major search engines
such as YahooŽ, GoogleŽ, etc.
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It should produce results. Any website,
at any price, which does not produce measurable results (i.e.
helps to sell properties and get real estate listings) is a waste of time
for its owner.
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It
should fit well into your current marketing plan, and be
easy and economical to update.
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One can not build a website,
then add in the features of search engine attractiveness,
user friendliness and usefulness to your business at some
later point. These have to be integrated into the page
design from the beginning. See
some examples of 731RealEstate.com designed websites |
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